‘Every Artist Has Their Own Flair’
An Interview with Guyanese Graphic Designer Seon King
Have you ever wondered what the characteristics of Guyanese design are and how those are connected to the world’s design scene? To learn more about this South American country and its tradition, I asked Guyanese graphic designer and musician Seon King.
Some have very specific ideas what to become when growing up. What about you? Why graphic design?
I always wanted to do something that was computer specialized. PC Repairs & Networking was the path I was on but they weren’t many job openings in this arena. Eventually, I started working at a local newspaper as a graphic/layout designer. I loved it and just continued along this path until I became the owner of my own successful graphics design company to date.
Guyana is not necessarily in the centre of attention when it comes to design. What should we all know about Guyanese design?
Every artist has their own flair when it comes to design. I don’t think Guyanese have a particular style of design per se, but we more or less try to keep up with the trend of the day.
What position do you think Guyanese design holds in the context of South America and in the world?
Unfortunately, Guyana is not known to be highly supportive where the arts are concerned even though it’s very rich in this area. So in terms of holding a place in South America and in the world, we are not really up there collectively.
Guyana is a small country with less than a million people. What do you think the biggest challenges and greatest opportunities designers in the country encounter?
Yes, indeed it is. The biggest challenges for designers are being recognized locally as someone who can contribute greatly to the country, and being fairly compensated and appreciated for high-quality work.
What drives you as a designer?
I really love the arts. I’m really a creative person — being a professional musician as well. But beyond that, it gives me a sense of pleasure when I design and in return I get the opportunity to help companies and businesses creatively cultivate their dreams.
Where do you find inspiration?
When I’m alone and at peace, my creative flow is at its peak. I would also browse Behance to find some inspiration from the many talented designers on there.
What do you do when you’re stuck and can’t move your hands to come up with something?
I would literally move away from my computer and go stretch my legs or get some sleep and wake up with a refreshed mind.
What do you like most: a detailed brief or if the client trusts you enough and let you do whatever you want?
This really depends on the type of client. For new clients, I’d much rather have a detailed brief that would help me to create some sort of idea of what they are looking for. However, for existing clients, I tend to get a feel for what they would like.
You usually include lettering in your work such as in the case of the logo for Whipped and Indulgence Restaurant & Bar. What part of graphic design do you enjoy the most?
Ah, I really love to play around with types and shapes.
Among your projects we can find plenty of logos. What are the characteristics of a well-designed logo?
A well-designed logo is one that is memorable and brandable.
The statement mentioned above applies to the project Crave Restaurant Logo & Branding. Please tell us about the concept and the execution of your ideas.
Oh, yes! One of my favourite projects… I know this client and the type of dishes Crave creates. I thought of a logo simple enough that was memorable and brandable. With that in mind, I wanted it to stand side by side with some of the biggest fast food chains in the world, hence my creative energies lead me to that design.
What are you currently working?
I’m currently working on a few branding items including logos for two Bahamian companies called Star Translation and Trade, Phoenix Supermarket, more items for Crave, a brochure for Mega Pharmaceuticals, a newsletter and a few smaller projects.
